Food and SustainabilityBurger Battle: Cattle Ranchers Challenge Surging Popularity Of 'Impossible'-Style Vegetarian PattiesMay 30, 2018 | Randol WhiteCattle association groups argue that "meat is meat and it’s not grown in a laboratory," but veggie burger producers say the ag industry will benefit from its meat-free product. Listen /Update RequiredTo play audio, update browser or Flash plugin.