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Corporate Sponsorship

Why Sponsor CapRadio

Reach an audience of engaged consumers and business decision-makers through a trusted and valued media source.

Request Information

The CapRadio and NPR Audience

CapRadio and NPR attract audiences distinguished by their professional success, connection to their community and curiosity about the world around them. They are choice consumers, savvy business leaders and influencers who are active in their communities.

Educated

They are lifelong learners

Influential

They drive trends through word of mouth and influence corporate and social networks

Community Minded

They participate in local initiatives and are highly active in the community

As a CapRadio sponsor, you can connect with those audiences in a way that creates positive brand sentiment and drives action.

65% of listeners and 76% of members

say that they support businesses that sponsor CapRadio

82% of listeners

take action in response to something they heard on NPR

73% of listeners

hold a more positive opinion of companies that support NPR

70% of listeners

prefer to do business with companies that support NPR

80% of listeners

consider NPR “personally important” to them

Audience Habits

Broadcast

378,000

Weekly Listeners
(Nielsen Audio, Fall 2021)

Website

389,000

Monthly Users
(Google Analytics, July 2021-June 2022)

App

2,600

Daily Active Users
(Public Media App, July 2021-June 2022)

Streaming Audio

109,000

Monthly Users
(Triton, July 2021-June 2022)

Sponsorship Opportunities

On-Air Messaging

15-second announcements read live by CapRadio hosts.
Two radio formats: News/NPR/Entertainment and Classical/Jazz

On-air live read sample #1

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On-air live read sample #2

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On-air live read sample #3

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Streaming Audio Pre-rolls

15-second produced pre-roll message on audio streams.
Four streams: News Station, Music Station, JazzStream, ClassicalStream

Pre-roll audio sample #1

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/

Pre-roll audio sample #2

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Pre-roll audio sample #3

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Podcast Message Insertion

15-second produced message inserted as pre-roll, mid-roll or post-roll.

Example Script

Support for the Insight podcast comes from University of San Francisco, Sacramento campus. Educating students for careers in teaching, public health, counseling psychology, and nursing. Information at u-s-f-c-a-dotedu-slash-insight.


Web Banner Ads

Run-of-site display ads on CapRadio.org and in mobile app.


Program Sponsorship

Become a sponsor of CapRadio's local programming.


Other Opportunities

CapRadio Network

Find out how your business can reach a network of 50+ NPR Member stations throughout California. Learn more about the CapRadio Network.


Corporate Circle Membership

Join CapRadio’s Corporate Circle to invest in independent, community-supported, nonprofit journalism. Learn more about Corporate Circle membership.


You’ll Be in Good Company

View the businesses that support CapRadio.


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  • CapRadio

    7055 Folsom Boulevard
    Sacramento, CA 95826-2625

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      (916) 278-8900
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      (877) 480-5900
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CapRadio stations are licensed to California State University, Sacramento. © 2023, Capital Public Radio. All Rights Reserved. Privacy Policy | Website Feedback FCC Public Files: KXJZ KKTO KUOP KQNC KXPR KXSR KXJS. For assistance accessing our public files, please call 916-278-8900 or email us.