Insight: Project Hope Exchange Thursday, June 5, 2014 | Sacramento, CA Listen / download audio Update RequiredTo play audio, update browser or Flash plugin. The idea behind Project Hope Exchange is simple: It’s a website where you can record or listen to a 30 second message designed to inspire hope. But the thinking behind the project is actually steeped in deep psychological and emotional research. Psychologically speaking, sharing a message of hope typically equals the feeling of receiving hope oneself. And using the human voice to relay messages creates a sense of trust that’s lost in written word. Founder of the Adversity to Advocacy Alliance, Jeff Bell, is the co-creator of Project Hope Exchange and joins us to talk about this tool for overcoming hardship.