Sacramento, CA - December 6, 2021: Capital Public Radio (CapRadio) today announced that it has been selected to participate in the Digital Transformation Program, a virtual program developed by the Poynter Institute to educate public media leaders on the best strategies and tactics to transform their organization’s digital operations and culture. CapRadio is one of 75 public media stations that will participate in the selective program, which is funded by the Corporation for Public Broadcasting (CPB).
“As people’s media consumption habits and expectations evolve, we must adapt and innovate to ensure that our organization is positioned to serve everyone in our communities — no matter how they engage with us,” said Jun Reina, general manager at CapRadio. “Being selected to participate in the Digital Transformation Program is an important step as we continue to prioritize serving all our audiences in relevant and accessible ways.”
CapRadio General Manager Jun Reina, along with select senior leaders and staff in the organization, will undergo an intensive nine-month program that includes online coaching and training to support and accelerate CapRadio’s digital transformation efforts. In addition to one-on-one and peer group coaching sessions, the program consists of a series of educational webinars, work exercises and resource materials that span the program curriculum.
“CPB’s commitment to advancing innovation and diversity continues to be reflected through our strategic investments helping system leaders advance a digital-first, audience-centric approach,” said Patricia Harrison, CPB president and CEO. “The program will provide coaching and resources to help stations become more agile and leverage digital content, platforms and data to grow and engage new and existing public media audiences.”
The stations selected from across the nation include 40 public radio stations, 16 public television stations and 19 joint licensees. They will join the five National Multicultural Alliance Organizations – Black Public Media, the Center for Asian American Media, Latino Public Broadcasting, Pacific Islanders in Communications and Vision Maker Media – to form four cohorts of 20 public media leaders, who will participate in the program. The first cohort will begin training in January.
“The selected participants are some of the nation’s most trusted sources citizens turn to for local news and information,” said Poynter President Neil Brown. “Our partnership with CPB will help public media outlets build digital-first strategies that inspire an even greater — and more sustainable — connection to grow with their communities.”
CapRadio serves California’s Capital Region, Central Valley and Sierra Nevada as the public-supported alternative to for-profit media. As the NPR Member station based in Sacramento, CapRadio connects with communities through seven broadcast stations, live streaming, podcasts, digital communities, live experiences and more. Known for its award-winning newsroom, CapRadio is recognized as a leader in community-engaged journalism and state government reporting, and CapRadio Music is the exclusive broadcast source of classical and jazz in the region. With more than 500,000 weekly listeners on-air and online, CapRadio provides a trusted and indispensable source of information, music and events.
The Corporation for Public Broadcasting, a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television, and related online services. For more information, visit cpb.org, follow us on Twitter @CPBmedia, Facebook and LinkedIn and subscribe for email updates.
About The Poynter Institute
The Poynter Institute for Media Studies is a global leader in journalism education and a strategy center that stands for uncompromising excellence in journalism, media, and 21st-century public discourse. Poynter faculty teach seminars and workshops at the Institute in St. Petersburg, Florida, and at newsrooms, conferences, and organizations around the world. Its e-learning division, News University, offers the world’s largest online journalism curriculum, with hundreds of interactive courses and tens of thousands of registered international users. The Institute’s website produces 24-hour coverage about media, ethics, technology, and the business of news. Poynter is the home of the Craig Newmark Center for Ethics and Leadership, the Pulitzer Prize-winning PolitiFact, the International Fact-Checking Network and MediaWise, a digital information literacy project for young people, first-time voters, and senior citizens. The world’s top journalists and media innovators rely on Poynter to learn and teach new generations of reporters, storytellers, media inventors, designers, visual journalists, documentarians, and broadcasters. This work builds public awareness about journalism, media, the First Amendment, and discourse that serves democracy and the public good. Learn more at poynter.org