“Stockton is Home” is the catchphrase for a marketing campaign to raise the city’s image. But there are no ads on TV or giant billboards. It’s all being done on social media.
Earl Brown Jr., Amy Sieffert and Jose Hernandez — a business owner, a businesswoman, and an astronaut — are three Stocktonians whose stories about why Stockton is home are featured in this campaign.
City of Stockton spokesperson Connie Cochran says the city wanted to raise its image but not through traditional advertising.
“It’s one thing if we tell you positive things about Stockton,” Cochran says. “But it’s even better if people who live here tell you why they make Stockton home.”
Former TV newsman Tim Daly and his wife Barbara contracted with the city to produce a dozen short videos.
Daly says the videos are being seen on Facebook, Instagram, Twitter and YouTube.
“You get instant reaction as to how many people are seeing your works,” Daly says. “Between, I’m guessing, six and 16,000 views per video.”
“I’m Peter Jaffe, I’m the music director and conductor of the Stockton Symphony,” one video goes. “I think building up local pride about all the great things that we have in our community is a fantastic idea.”
The videos feature a diverse group: from a poet to a pastor; from a feminist to a furniture maker; from transplants to the native born.
About a half dozen videos have been released so far and another half dozen are coming soon.
“Stockton is Home” has its own Facebook page and people can post their own pictures and experiences.
And for all those that tell their stories, one sentiment echoes forth at the end: Stockton is Home, Stockton is Home, Stockton is Home.