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Underwriting

 

Businesses and organizations have a great marketing opportunity with Capital Public Radio's 7 stations, (KXJZ, KKTO, KXJS, KXPR, KXSR, KUOP, and KQNC).  Our combination of radio stations deliver a significant audience of educated and influential listeners ages 25 -64. In short, Capital Public Radio represents the largest audience of educated, affluent, and engaged audiences available. Underwriting messages highlight businesses and organizations that share in the mission and ethos of Capital Public Radio. Your message will engage and inform listeners about products, services and events in the communities we reach as well as benefit from the recognition you’ll enjoy as a supporter of Capital Public Radio. 

Become a Capital Public Radio Corporate Underwriter

Underwriting support on Capital Public Radio stations provides the opportunity to reach over 450,000 listeners each week throughout our listening area. Public radio supporters benefit from the "Halo Effect"; the perception of quality and prestige that comes from supporting Capital Public Radio.  

Support Those Who Support Us

Capital Public Radio's corporate underwriters demonstrate their commitment to public radio's independent nature and innovative programming and audience. Underwriters have the opportunity to build a relationship with an extraordinarily important market segment that appreciates their support of public radio. This creates a loyalty unique to public radio. By understanding and embracing the unique nature of our audience, underwriters are able to reach an audience that is not accessible through other media and is extremely loyal.

Advantages of Underwriting

  • Minimum clutter - by airing a limited number of announcements per hour your message receives listener attention
  • High Time spent listening - your message is heard because our listeners stay tuned for longer periods of time (7+ hours)
  • Underwriter satisfaction - 80% of listeners prefer to buy products from public radio sponsors, when price and quality are equal - 84% of underwriters say public radio has met their marketing expectations
  • Halo effect - Underwriting enhances image, projects quality, credibility and stability resulting in listeners being more apt to learn more about and do business with the underwriter
 

Capital Public Radio Media Kit

Please contact Capital Public Radio's Manager of Corporate Underwriting at (916) 278-8974 to obtain a current radio media kit including program information, demographics, etc.

Contact Underwriting Department

For more information about marketing your business, service or product on any of Capital Public Radio's stations, please contact:

Paul Adams
Manager, Corporate Underwriting
(916) 278-8974 
paul.adams@csus.edu

Lisa Cooper
Underwriting Specialist
(916) 278-8952
lcooper@csus.edu

Diane Dulberg
Underwriting Specialist
(916) 278-8932
ddulberg@csus.edu

Craig McMurray
Managing Director, Foundations and Corporate Support
(916) 278-8913
underwriting@capradio.org