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Underwriting

 

Businesses and organizations have a great marketing opportunity with Capital Public Radio's 7 stations, News/NPR (90.9 KXJZ, 90.5 KKTO, 91.3 KUOP, and 88.1 KQNC) and Classical and Jazz (88.9 KXPR, 91.7 KXSR and 88.7 KXJS. Capital Public Radio's combination of on-air and online programming delivers a significant audience of educated and influential consumers. In short, Capital Public Radio represents the largest audience of educated, affluent, and engaged audiences available. Underwriting messages, on-air and online, highlight businesses and organizations that share in the mission and ethos of Capital Public Radio. Underwriting sponsorships engage and inform listeners about products, services and events in the communities we serve, directly benefitting our corporate partners.

Become a Capital Public Radio Corporate Underwriter

Underwriting support on Capital Public Radio stations provides the opportunity to reach an on-air and online audience of more than 500,000 each week throughout our listening area. Public radio supporters benefit from the "Halo Effect"; the perception of quality and prestige that comes from supporting Capital Public Radio.  

Support Those Who Support Us

Capital Public Radio's corporate underwriters demonstrate their commitment to public radio's independent nature and innovative programming and audience. Underwriters have the opportunity to build a relationship with an extraordinarily important market segment that appreciates their support of public radio. This creates a loyalty unique to public radio. By understanding and embracing the unique nature of our audience, underwriters are able to reach an audience that is not accessible through other media and is extremely loyal.

Advantages of Underwriting

  • Minimum clutter - by airing a limited number of announcements per hour your message receives listener attention
  • High Time spent listening - your message is heard because our listeners stay tuned for longer periods of time (7+ hours)
  • Underwriter satisfaction - 80% of listeners prefer to buy products from public radio sponsors, when price and quality are equal - 84% of underwriters say public radio has met their marketing expectations
  • Halo effect - Underwriting enhances image, projects quality, credibility and stability resulting in listeners being more apt to learn more about and do business with the underwriter

Source: Lightspeed Research, NPR Sponsorship Survey, November 2014

 

Capital Public Radio Media Kit

Please contact Capital Public Radio's Manager of Corporate Underwriting at (916) 278-8974 to obtain a current radio media kit including program information, demographics, etc.

Request a Media Kit

Underwriting Department

Paul Adams
Director, Corporate Underwriting
(916) 278-8974 
paul.adams@csus.edu

Lisa Cooper
Underwriting Specialist
(916) 278-8952

Diane Dulberg
Underwriting Specialist
(916) 278-8932