Buyer's Remorse: How Stores Use Science To Get You To Buy
NPR
Monday, November 30, 2015
Update RequiredTo play audio, update browser or
Flash plugin.
Popular music makes shoppers more impulsive, according to one study on the science of shopping. (Pixabay)
Have you ever opened your closet and wondered why you bought that hideous sweater? Well, it turns out that maybe you weren’t responsible. Instead, the culprit may be science.
In a new article in The Atlantic, Eleanor Smith delves into the science behind many purchases, looking at 13 different scientific studies that add up to big bucks for retailers, particularly during the holiday season.
She speaks with Here & Now‘s Indira Lakshmanan about some of her most surprising findings: that customers are more likely to purchase goods from salespeople who treat them rudely; that customers are more likely to buy goods in the center of the shelf; and that popular music makes shoppers more impulsive.
Guest
Copyright 2024 NPR. To see more, visit https://www.npr.org.
View this story on npr.org
Follow us for more stories like this
CapRadio provides a trusted source of news because of you. As a nonprofit organization, donations from people like you sustain the journalism that allows us to discover stories that are important to our audience. If you believe in what we do and support our mission, please donate today.
Donate Today