Correction: Product Integration And Televison Advertising
NPR
Thursday, October 8, 2015
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In an interview with New Yorker writer Emily Nussbaum Wednesday, NPR mistakenly characterized a segment on the The Late Show with Stephen Colbert as paid product placement. Both Taco Bell and Ben & Jerry's say they had nothing to do with the segment.
Transcript
ROBERT SIEGEL, HOST:
And now a correction. Yesterday on the program, we said the use of a Taco Bell Crunchwrap and a container of Ben & Jerry's ice cream on the "Late Show" with Stephen Colbert was an example of paid product placement. Today representatives for both companies told us that was not the case. We regret the error. Transcript provided by NPR, Copyright NPR.
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