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A Brand-New Word


By Will Shortz

Listen Now:
Sunday, April 7, 2013

On-air challenge: Every answer is a well-known commercial name that spells a regular word or name backward. Identify the brands. For example, given "laundry detergent" and "work in a magazine office," the answer would be "tide" and "edit."

Last week's challenge: Name something in four letters that you use every day. Add the letters O, H and M, and rearrange all seven letters. You will name something else you probably use every day. This seven-letter thing is usually found near the four-letter thing. What are they?

Answer: Soap; shampoo

Winner: Mark Weisman of Stow, Ohio

Next week's challenge: Name something in nine letters that is commonly read on Sunday morning. If you have the right thing, you can rearrange all the letters to name a bygone car model that you still see on the road today. What are they?

Submit Your Answer

If you know the answer to next week's challenge, submit it here. Listeners who submit correct answers win a chance to play the on-air puzzle. Important: Include a phone number where we can reach you Thursday at 3 p.m. Eastern.

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