A popular café inspired by Mexican culture, Con Azúcar Café, is now open in downtown Sacramento. Con Azúcar Café originated in San Jose and is known for its enormous conchas and gigantic coffee.
The cafe is located in the Downtown Commons shopping center on 7th and K streets; the new location had a soft opening this week that started on Monday Jan. 27, according to owner Alan Jimenez.
Jimenez said so far the soft opening has been a success even though they didn’t post anything on their social media.
One of Con Azucar’s most popular items on the menu is the Giant Concha, often paired with a hot chocolate or coffee.Keyshawn Davis/CapRadio
“We're really surprised with the turnaround,” Jimenez said. “People are coming from surrounding businesses to corporate professionals to state workers, and it's been a blessing to truly see everybody come together.”
The cafe will continue to be open ahead of their grand opening on Saturday, Feb. 8. Jimenez said the cafe grand opening will start at 7 a.m., include a ribbon cutting at 10 a.m and end at 10 p.m.
“We're having mariachi, DJ, photobooth pretty much all day," Jimenez said. We're excited to start off this new year, and new business off the right.”
Jimenez said everyone who has come into the cafe has been super receptive.
“One of the biggest things that they kind of [say to]me is like, ‘oh, we're super excited to have something local, something authentic, to replace such a big corporate brand like Starbucks,’”Jimenez said. “So it's good to hear that feedback. It's motivating.”
General Manager Arturo Arias speaks with a customer during the soft opening of Con Azùcar Café in downtown Sacramento Thursday, Jan. 30.Keyshawn Davis/CapRadio
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