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Plate For Powder Campaign Returns This Ski Season


A popular incentive program designed to encourage California and Nevada drivers to purchase specialized Tahoe license plates, is returning this ski season.

Eight resorts in the Tahoe area are offering a free lift ticket to those with new Tahoe plates. The eight resorts include Diamond Peak, Heavenly, Homewood, Kirkwood, Northstar California, Squaw Valley/Alpine Meadows, Tahoe City Winter Sports Park, and Tahoe XC. 

The Plate for Powder campaign started back in 2011, and has grown in popularity since then, says Amy Berry with the Tahoe Fund.

Her organization facilitates the program, but does not receive any of the generated funds.

"In California, the money goes directly to the California Tahoe Conservancy. In Nevada, the money goes directly to the Nevada Division of State Lands. And with those funds, those two state organizations are able to help get more environmental improvement projects done around the lake," Berry said. 

Berry says that includes building new hiking and biking trails, as well as restoration efforts to improve Lake Tahoe's water quality.

A Tahoe specialty plate in California runs $50 for the first year. In Nevada, it's $61.

Correction Nov. 2, 2017: An earlier version of this story incorrectly reported the number of lift tickets available for each plate. Resorts are offering one per plate.

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