The poll that gauged the opinions of Californians for nearly 70 years will cease operations next year.
The director of the Field Poll announced Friday that the company will no longer release the poll that has collected public opinion on political and social issues in California. The non-partisan poll that was founded in 1947 by Mervin Field, puts out about 50 reports each year.
Kim Nalder is professor of government at California State University Sacramento. She says the Field Poll has been the premiere poll in California.
"It's sort of interesting in this political climate how different California is from the rest of the country and with Field doing regular polling we had an opportunity to really look at that. And it won't be as comprehensively done with them gone,"she says.
The Field Poll's parent company, HAVAS Advertising, has decided to discontinue all activities related to the Field Poll.
"It's been the go-to place to get information on what California voters think for such a long time that it's just almost impossible to imagine them not being around anymore,"Nalder says.
Field Research will continue to conduct surveys for private and public businesses.