The Sacramento Kings are adding blue to their uniforms and to the floor of the new Golden 1 Center.
The team announced today Blue Diamond's logo will appear on the court apron in between the players' benches for the next four years. The company's products will also be sold at arena kiosks.
Next year, the Blue Diamond logo will be on the team's jersey.
Alicia Rockwell is a spokeswoman for the company, which is a co-op of three thousand growers from across the state of California.
"What we've put together is really an extreme value for our growers and something that we're very proud we were able to put together with the Kings."
The Kings are one of the first teams to take advantage of a National Basketball Association pilot program to sell jersey space to advertisers.
The two parties are not saying how much the deal is worth.