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Kings Signage Plans Require City Rules Changes


The Sacramento City Council Thursday will consider whether to change the rules regulating large signs.  

The Sacramento Kings want two 700-square-foot digital signs, two other tall, skinny "blade signs" and a rooftop display on Golden 1 Center.

Desmond Parrington is the Entertainment and Sports Center Project Manager for the city. He says existing codes don't allow for what the Kings are proposing.

"We've allowed for digital billboards on city property, but digital signs on buildings, we have not allowed," says Parrington.
"There are a couple reasons for that. One is you've got issues related to glare, brightness, hours of operation, and concerns over distracting folks and placement."

The Community Center Theater and the Music Circus would be allowed to have smaller digital signs.

"For facilities with 2,000-to-10,000 fixed seats, they are allowed to have one digital display up to 150 square feet. It has to be on the building," says Parrington. "For your stadiums, your arenas, those types of things, with 10,000 fixed seats or more, they would be allowed to have up to two LED signs or digital signs that are each 700 square feet."

Buildings that aren't used for entertainment would not be considered for these types of displays.

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