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The Trump Factor: Will It Activate California’s Latino Voters?

Beth Willon / KQED

Gustavo Bedolla at work in his San Jose hair salon. He’ll vote for the first time this election, and he wants more Latinos to do the same.

Beth Willon / KQED

 | The California Report

Nothing has come easily to Gustavo Bedolla. And when you walk into his hair salon in downtown San Jose, it’s clear he has worked hard to develop “Bedolla” into a thriving business.

Every patron gets his undivided attention, whether it’s for stripping the blue dye out of an 8-year-old girl’s hair or advising a woman on why it’s best to stop being a serial shampoo consumer. And the man can take a mop of wet hair and make it look like a volcano.

“The higher the hair, the closer to God,” joked 32-year-old Bedolla.

Bedolla’s easy laugh belies a life filled with struggle after coming to San Jose from Michoacan, Mexico, when he was 15. He stopped going to school the minute he got here and started working as a cook in a retirement home before moving on to become a home construction worker and a painter.

Read the full story here