Thousands of people headed to Cesar Chavez Park Tuesday afternoon for a free scoop of Moose Tracks ice cream, courtesy of Raley's Supermarket and Sunnyside Farms Dairy.
Michigan-based Denali put together the free ice cream event and donated $1 to the Sacramento chapter of the Salvation Army for every scoop served. The challenge was to serve 10,000 scoops to raise $10,000. Mission accomplished.
Raley's Supermarket donated the ice cream and volunteers from the Salvation Army worked the booths.
"It's a hard job," said Matt Jackson, a spokesman for Denali. "Your elbow starts to hurt after a while."
Jackson said as a company Denali is always looking for excuses to celebrate ice cream and make a difference in a community. The partnership with Raley's made that possible.
@Melody_Stone we sure did! Thanks for helping. Ain't delicious philanthropy the best?!— Moose Tracks (@Moose_Tracks) July 22, 2014