Twenty-foot-tall capital letters spelling the word "Believe" are bolted into downtown Reno's City Plaza.
It's one of 8 sculptures the city has displayed temporarily from the Burning Man festival.
Now the city wants to buy it. "Believe" will cost $70,000.
Reno Cultural Affairs Manager Christine Fey, is asking for donations to pay for it.
"For heavens sake we might put together a penny drive for children," says Fey. "It is interesting the way that you can get a community to raise funds for something they believe in."
Fey wants Reno to become a public art destination. She says the city already has $4 million worth of sculptures in its collection.