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West Sacramento Approves Construction Of Riverfront Event Space
UPDATE 5/15/2014: The West Sacramento City Council approved the project and construction is to start immediately.
The West Sacramento City Council is looking to approve an event and entertainment space along the riverfront at Wednesday's meeting - and the agenda items mentions the LAUNCH Music Festival will be held at the space in October.
The project, entitled The Barn Beer Garden, would include 25,000 square feet of outdoor space along the riverwalk, to be used for concerts, farmers' markets, and events.
The council will vote on a measure to approve allocating $2.6 million of city funds toward the $5.6 million cost of the project.
Smart Growth Investors II LLC, is in heading up the project.
The agenda item reads, "The Riverwalk is essential to achieving place-making policy goals and objectives for street car and urban scale development in the Bridge District ... The Riverwalk Promenade is master planned to emphasize passive recreation, urban place-making and multi-type special events."
One of those multi-type special events just might be the LAUNCH Music Festival,
"The Launch, a three day concert, held in downtown Sacramento last year, is booked for October 2014 with an anticipated attendance of 5,000," reads the agenda item.
UPDATE 5/16/2014: Fulcrum Property is developing The Barn Project, as well as the Downtown Arena. Fulcrum's cheif marketing officer, Stephen Jaycox, gave comments after the proposal was approved on Wednesday night.
Regarding LAUNCH, Jaycox, said nothing is booked yet.
“It’s premature to say it’s booked,” Jaycox said. “There are discussions about having LAUNCH [at the Barn].”
Somehow the word booked ended up in the ajenda item, but what the folks at Fulcrum were saying was that the space would accomadate a range of events, from a beer-garden, to farmers markets to 5000-people music festivals, like LAUNCH.
While representatives from LAUNCH declined to comment, Nick Miller, from the Sacramento News And Review, offered these tweets.
Sacramento red tape so burdensome that city is poised to lose Launch Music Festival to West Sac http://t.co/6wrvudpj1u— Nick Miller (@NickMiller916) May 12, 2014
On flip side, nothing says shedding that cowntown image like calling your entertainment center the "Barn Project" #westsacramento— Nick Miller (@NickMiller916) May 12, 2014
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