"The last two years I think things have started to come back," says Chris Zanobini, President of the California Association of Nurseries and Garden Centers. "But there is a lot of concern given the water situation that we're facing right now."
Zanobini says warmer-than-usual winter weather has boosted sales for now...and nurseries are already seeing a shift in consumer demand to drought-tolerant ground cover and succulents.
"Definitely there are opportunities to promote California natives and drought resistant plants," says Zanobini. "But there is also information that we need to get out about how to just manage what you currently have and making sure your irrigation is effective."
One way to do that, Zanobini says, is to use mulch, which can reduce water evaporation by up to 40 percent.
Many nursery owners were hit hard in previous droughts and worry about a similar fate as water districts limit or ban outdoor watering.
The City of Sacramento Department of Utilities reports Friday that city water customers saved more than one-billion gallons of water last month.
California's economy will see modest growth in 2015, with jobs in home building being a bright spot, and the drought having slight impact, according to the latest University of the Pacific's latest Business Forecast.
It appears messages about the need for water conservation are beginning to get through to Californians.
There’s been a drilling frenzy for water in the San Joaquin Valley during the drought. And it’s evident in the number of well permits issued by eight Central Valley counties. Capital Public Radio obtained the data from each county.
(AP) — The 6.0-magnitude earthquake in Northern California on August 24 is credited for shaking loose at least 200,000 gallons of groundwater a day, filling dry creek beds and parched streams.