Tamie McGowen with Caltrans says, unless there are major problems on the roads or Amber Alerts, the message will be on display through tonight...
"...and then we will sporadically use it on occasion to remind motorists that they need to continue joining us in this aggressive action to save water during this drought."
"We typically use (the signs) for traffic safety messages," says McGowen, "but in this case we worked with the Federal Highway Administration and because the governor has declared an emergency in terms of this drought we are able to get out there a very important message."
McGowen says the "Help Save Water" message will be on display through tonight and intermittently when there are no critical emergency or traffic safety messages or "Amber Alerts."
McGowen also says Caltrans is cutting back, by 50 percent, on the amount of water it uses to irrigate landscaping along the state's highways. She says the agency will also stop washing its vehicles, except when necessary for safety reasons.
Governor Jerry Brown has called on all Californians to voluntarily reduce water usage by 20 percent.
Mandatory statewide water conservation rules have ended in California. But Sacramento-area users conserved 22 percent in June, compared to June 2013.
California and federal agencies say a new strategy is needed to save the endangered Delta smelt.
California is in the fifth consecutive year of drought, but state water managers ended mandatory conservation rules. Local water suppliers now determine conservation rates, and some have low or no targets. A water expert says that's 'shortsighted.'
California is in the fifth consecutive year of drought. Although mandatory statewide water conservation is over, the State Water Resources Control Board says water conservation remains a "top priority."
The California Water Resources Control Board Wednesday says Californians cut water use by 28 percent in the final month of mandatory statewide conservation.