The number of passengers arriving in Reno by air has dropped by 30 percent over the past decade. To encourage new service, airport operators want to create two programs.
A Travel Enhancement Fund would market new flights to passengers. A Risk Mitigation Program would reduce airline losses if the enhancement fund doesn’t work. Tourism-related businesses contribute a half-million dollars a year to marketing, but Airport CEO Marily Mora says that’s not enough.
“And specifically the tourism community is kind of saying to us that the business community benefits from these new flights so lets do a partnership between both business and tourism. Lets try to make the pot of money bigger so that we can have more impact.”
~Marily Mora, Airport CEO
Mora isn’t ready to say how or how much money would be raised from businesses. The airport recently hired a Vice President of Air Service Development from Guam where business taxes pay for similar marketing funds.
Currently, ski resorts and hotels contribute $500,000 a year to a marketing fund for air service.
Spring storms help Sierra Nevada snowpack, but there is no reduction in drought conditions in California and Nevada.
Weather permitting, the Tahoe Douglas Fire Protection District and the U.S. Forest Service may continue prescribed fire operations starting Monday in areas around Lake Tahoe.
(AP) — State officials want a Las Vegas judge to speed up his decision on Nevada's sweeping new school choice program.
Extreme and exceptional drought eased in California last week and for the first time since the week of July 2013, there is no exceptional drought in Nevada.
(AP) — Democrat Catherine Cortez Masto has outraised her Republican rival Joe Heck recently in the race to replace Sen. Harry Reid, although Heck has more money in the bank.