The number of passengers arriving in Reno by air has dropped by 30 percent over the past decade. To encourage new service, airport operators want to create two programs.
A Travel Enhancement Fund would market new flights to passengers. A Risk Mitigation Program would reduce airline losses if the enhancement fund doesn’t work. Tourism-related businesses contribute a half-million dollars a year to marketing, but Airport CEO Marily Mora says that’s not enough.
“And specifically the tourism community is kind of saying to us that the business community benefits from these new flights so lets do a partnership between both business and tourism. Lets try to make the pot of money bigger so that we can have more impact.”
~Marily Mora, Airport CEO
Mora isn’t ready to say how or how much money would be raised from businesses. The airport recently hired a Vice President of Air Service Development from Guam where business taxes pay for similar marketing funds.
Currently, ski resorts and hotels contribute $500,000 a year to a marketing fund for air service.
Related Stories
Above Normal Temperatures Melts 'Dismal' Sierra Nevada Snowpack
Thursday, February 19, 2015After a record dry January in much of California, early February rains helped fill reservoirs but didn't add much to the Sierra Nevada snowpack.
Nevada's Health Insurance Exchange Enrollment Going Strong
Wednesday, February 18, 2015The Nevada state health exchange is calling this year’s open enrollment a success, with nearly twice the number of enrollees in half the amount of time as last year.
California Drought: Storms Help Reservoir Storage But Not Snowpack
Thursday, February 12, 2015The latest U.S. Drought Monitor points to California's dwindling snowpack in its latest report.
Skimpy Sierra Snowpack Brings Warning To Lake Tahoe Snowmobile Users
Thursday, February 05, 2015Due to low snowpack levels in the Lake Tahoe Basin, the U.S. Forest Service is asking snowmobile users to ride in areas that have adequate snow coverage.
Northern California Storm Not Expected To Help Sierra Snowpack
Thursday, February 05, 2015The warm, wet storm forecast for Northern California may not add significant snow to the Sierra Nevada snowpack due to above normal temperatures.