The number of passengers arriving in Reno by air has dropped by 30 percent over the past decade. To encourage new service, airport operators want to create two programs.
A Travel Enhancement Fund would market new flights to passengers. A Risk Mitigation Program would reduce airline losses if the enhancement fund doesn’t work. Tourism-related businesses contribute a half-million dollars a year to marketing, but Airport CEO Marily Mora says that’s not enough.
“And specifically the tourism community is kind of saying to us that the business community benefits from these new flights so lets do a partnership between both business and tourism. Lets try to make the pot of money bigger so that we can have more impact.”
~Marily Mora, Airport CEO
Mora isn’t ready to say how or how much money would be raised from businesses. The airport recently hired a Vice President of Air Service Development from Guam where business taxes pay for similar marketing funds.
Currently, ski resorts and hotels contribute $500,000 a year to a marketing fund for air service.
Firefighters are still battling a 45,800-acre fire in Monterey County. Meanwhile, crews are fighting a 53,925-acre fire in northern Nevada.
(AP) — An official says fire crews are trying to contain a nearly 8-square-mile wildfire from reaching a state highway in the remote and scenic Poodle Mountain Wilderness Study Area in northwest Nevada.
(AP) — A state board has approved $2.5 million more to fight efforts to develop the Yucca Mountain nuclear waste dump in Nevada.
The state of Nevada will pay $120,000 to settle a U.S. Environmental Protection Agency complaint about storm water runoff pollution in Reno.
(AP) — Only 10 percent of Nevada's high school juniors are considered college-ready in four core subjects based on their ACT test scores.