If there's one thing that grates on the local business community, it's the way some people outside the region see Sacramento.
"They describe it in a way that may not be flattering: 'Yeah Sacramento, it's that place between Tahoe and San Francisco,'"says Christi Black-Davis with Edelman, a public relations agency. She's one of the organizers of Monday's brandathon, along with the Sacramento Metro Chamber.
The event is a follow-up to an earlier brandathon in November, which focused on slogans.
Finalists included: "Real Life Grows Here" and "No Off-Season."
Black-Davis says the next step is to create visual designs to go along with the slogans. She expects many of the people attending today will be illustrators and web designers.
"They will have a chance to put a mark or a graphic icon to the ones they like the best," says Black-Davis, "and we'll identify which ones out of all those are now the favorites."
A panel of judges will review the most popular slogans and graphic designs and come up with a final decision this summer.
Sports equipment used by 5,000 blind and physically disabled Sacramentans every year was stolen this weekend from a Sacramento City park.
West Sacramento has a new three-million-gallon water tank and a new park. The project is part of the city's emerging Bridge District.
It will likely take three days to auction off all of the equipment left behind at the Campbell's Soup Plant in South Sacramento.
City of Yuba City employees found twice as many abandoned shopping carts as they had expected during a search-and-recover mission.
A team of doctors played a team of organ donors and recipients to encourage people to sign up as donors at Sacramento's basketball arena Wednesday night.