If there's one thing that grates on the local business community, it's the way some people outside the region see Sacramento.
"They describe it in a way that may not be flattering: 'Yeah Sacramento, it's that place between Tahoe and San Francisco,'"says Christi Black-Davis with Edelman, a public relations agency. She's one of the organizers of Monday's brandathon, along with the Sacramento Metro Chamber.
The event is a follow-up to an earlier brandathon in November, which focused on slogans.
Finalists included: "Real Life Grows Here" and "No Off-Season."
Black-Davis says the next step is to create visual designs to go along with the slogans. She expects many of the people attending today will be illustrators and web designers.
"They will have a chance to put a mark or a graphic icon to the ones they like the best," says Black-Davis, "and we'll identify which ones out of all those are now the favorites."
A panel of judges will review the most popular slogans and graphic designs and come up with a final decision this summer.
Rotating fire station closures known as "brownouts" in the City of Sacramento have come to an end.
Sacramento has conserved a lot of water, but it's hundreds-of-millions of gallons short of the 20 percent ordered by the Sacramento City Council. We spent a couple of days with Sacramento water cops to see what they're doing to help people conserve.
If you're a backyard gardener and live in Elk Grove, there's a new way to make sure all your extra oranges, zucchini and summer squash doesn't go to waste.
In the past five years four professional sports teams in Sacramento have folded, moved or tried to move. Now, there's a new team in town -the Sacramento Republic FC.
Tossed out: cross overs, closed offramps, and closed interchanges for I-5 and Cap City Freeway.