Reno-Sparks Convention and Tourism Authority president Chris Baum says hotel prices were so low, conventions were going other places.
“Sometimes we haven’t had a chance to have their business because they are not willing to go out there with a product that is priced so far below the market."
~Chris Baum, Reno-Sparks Convention and Tourism Authority President
So, Baum campaigned for hotels to raise rates, arguing that lowering prices doesn’t increase occupancy. They did and it worked.
Room rates went up nearly 10 percent over the previous year and occupancy rose 12 percent.
“When we price ourselves higher, more competitively then the conversation is more about what we have to offer.”
Reno and Tahoe area hotels earned $25 million more in 2013 than a year before. Baum says the agency will use some of the tax revenue generated by higher rates to repair infrastructure, but most of the money will go to marketing including efforts in China, South Korea, Japan, India and Brazil.
Stories from Reno
Windy, dry conditions that have raised the threat of wildfires in Nevada has prompted the National Weather Service to issue a red flag warning for most of the northern half of the state into Tuesday.
A Reno nonprofit well-known for repairing bikes for kids, veterans, homeless people and Burning Man participants was burglarized last weekend.
A buildings inspector was airlifted to Renown Hospital in Reno after falling down a ventilation shaft in the Blasdel Building behind the state capitol.
Nevada state and local officials say 5 miles of temporary barriers will be built to contain flooding in a Reno-area neighborhood beset by high water following caused by storms and rapid snowmelt in recent weeks.
An urban search-and-rescue team has been deployed from Las Vegas to northern Nevada to help assess damage from recent flooding caused by warm weather and rapid snowmelt.