Reno-Sparks Convention and Tourism Authority president Chris Baum says hotel prices were so low, conventions were going other places.
“Sometimes we haven’t had a chance to have their business because they are not willing to go out there with a product that is priced so far below the market."
~Chris Baum, Reno-Sparks Convention and Tourism Authority President
So, Baum campaigned for hotels to raise rates, arguing that lowering prices doesn’t increase occupancy. They did and it worked.
Room rates went up nearly 10 percent over the previous year and occupancy rose 12 percent.
“When we price ourselves higher, more competitively then the conversation is more about what we have to offer.”
Reno and Tahoe area hotels earned $25 million more in 2013 than a year before. Baum says the agency will use some of the tax revenue generated by higher rates to repair infrastructure, but most of the money will go to marketing including efforts in China, South Korea, Japan, India and Brazil.
Stories from Reno
Reno’s housing affordability crisis is leading to encampments that add waste to the Truckee River. Now the city is turning to private contractors to clean it up, but homeless advocates want other solutions for addressing the root of the problem.
Scientists are partnering with kids to help catch snowflakes. Their goal? Working with students to study what crystals can tell us about snow, the weather and how climate change impacts our water supply.
(AP) — Nevada Attorney General Adam Laxalt urged fellow Republicans in Reno on Thursday to rally around his gubernatorial campaign as the best way to fend off what he described as overzealous, California-style regulations.
A new list of 123 U.S. metro areas where home buyers are most likely to move in the fourth quarter puts Reno at No. 8 and Sacramento at 46. The list is based on the number of home mortgage applications filed between July and September.
Windy, dry conditions that have raised the threat of wildfires in Nevada has prompted the National Weather Service to issue a red flag warning for most of the northern half of the state into Tuesday.
CapRadio provides a trusted source of news because of you. As a nonprofit organization, donations from people like you sustain the journalism that allows us to discover stories that are important to our audience. If you believe in what we do and support our mission, please donate today.