Amplify your message by seamlessly integrating branding and social responsibility across our ecosystem of channels.
CapRadio reaches an attentive and deeply engaged audience across radio, streaming, website, mobile app, newsletters, email and more — all in a trusted, clutter-free environment. Discover how you can make an impact by connecting to our audience and CapRadio’s strong brand affinity.
Broadcast & Streaming
360K
Weekly
Listeners
App
21K
Weekly Users
Website
37.5K
Weekly Users
Newsletters
20K
Subscribers
Dedicated
Email
50K
Subscribers
Sacramento
Modesto & Stockton
Tahoe & Reno
Source: Google Analytics; Mailchimp; Nielsen Audio Fall 2024, M-Su 6a-12m, P12+
We have consistently heard from people that they've heard our name and they trust us because of the source we're being heard on. We are stewards as attorneys for the clients that are in the firm, and I feel like CapRadio is doing the same thing.
Scott Shapiro
Partner at Downey Brand LLP
Stand out from the crowd with only 2 minutes of sponsorship messages per hour.
56%
greater attentiveness for audio compared to other media.
CapRadio offers a respectful, nonpartisan space that is trusted and valued by our listeners.
74%
hold a more positive opinion of companies that sponsor public radio.
Public radio listeners don’t just pay attention — they act with purpose.
65%
of listeners support businesses that support CapRadio.
87%
of listeners take action based on something they hear on NPR.
Sources: Kantar, NPR State of Sponsorship Survey, March 2022, dentsu/Attention Economy Study 2023; Avg. All Platforms = audio, TV, online video, digital display, social, 2022 LifeGroup Study, CapRadio Sacramento News Study
As a mechanic, it's important to have the trust of our customers just as CapRadio has the trust of the community.
Dave Vennell
Chief of BlackRock Automotive
Strategically crafted to align with CapRadio and FCC guidelines, sponsorship messages are delivered in a tone and structure that resonates with public radio listeners. Voiced by CapRadio staff, they offer clarity, credibility and consistency across broadcast and digital streams.
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CapRadio’s website and app offer sponsor visibility in trusted spaces. With banners placed alongside news and music content, takeover app options and even access to messages on the CapRadio news brief in the NPR app, our digital offerings stand out in a clutter-free environment.
CapRadio’s email products connect sponsors with an engaged, opt-in audience. Newsletters like SacramenKnow and ReCap see open rates 42% above industry benchmarks, and dedicated emails offer a direct line to readers who value learning about our sponsors in their inbox.
When we first started underwriting with CapRadio, I could not believe the response — the texts, the phone calls, clients coming in saying “I heard you on CapRadio.” If CapRadio was a piece of jewelry, it would be a true one-of-a-kind.
Shawn Baldwin
Owner at Sierra Moon Goldsmiths
CapRadio offers the only solution to get your message in front of NPR listeners throughout the entire state of California — with opportunities to target audiences statewide or focus on a specific region. Discover how you can effortlessly reach over 1.5M public radio fans across 50+ NPR stations with the CapRadio Network.
Regional distribution via CapRadio stations
Statewide distribution via CapRadio Network
Complete the form to find out how we can help you stand out in front of an engaged and informed audience.
Complete the form to find out how we can help you stand out in front of an engaged and informed audience.
