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June 23

Dear Name,

I wanted to make sure you saw the important message below from Rocio de Valk, our director of finance.

With our budget year coming to a close on June 30, we still need XX members to switch to monthly giving to help create the financial stability we need for our future. If you value our nonprofit public services, now is the time to become a sustaining CapRadio member.

Thank you again for your commitment to CapRadio. The essential work we do each day is made possible through your support.

Signature

Shirlee Tully
Chief Brand & Development Officer

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---------- Forwarded message ---------
From: Rocio de Valk, CapRadio <[email protected]>
Date: Wed, June 21, 2023, 11:00 AM
Subject: Name, support our future

Dear Name,

With our current budget year end quickly approaching on June 30, we’re asking for you to help support the future of CapRadio.

The public radio system is experiencing a particularly challenging environment, with membership support stagnating throughout the industry. While our nonprofit services are always free for all, they require a significant amount of costs and resources to deliver them to you every day.

There is immense pressure on local public radio stations, including CapRadio, to continue supporting the essential news, music and cultural programming that our community relies on. CapRadio has been diligently planning and strategizing how to navigate these turbulent times while making sure that we can deliver the services you use and value.

Your role as a CapRadio member and your gifts from the past year totalling [ANNUAL GIFT AMOUNT] has played a vital role in helping us sustain our commitment to you. As we approach the end of our budget year, a crucial deadline draws near — we need you to switch to monthly giving to help us now and in the future. That's why we're asking you to reflect on the essential role CapRadio plays in your life — and switch today.

$[[E130:[[E88:external_last_gift_amount,$5.00,-83.3333333333333,$0.00,$1.00]]int]] Monthly Gift
$[[E130:[[E88:external_last_gift_amount,$5.00,-87.5,$0.00,$1.00]]int]] Monthly Gift
$[[E130:[[E88:external_last_gift_amount,$5.00,-90,$0.00,$1.00]]int]] Monthly Gift
Other Gift

Thank you for your unwavering support and dedication to CapRadio's mission since [FIRST GIFT DATE]. Your belief in our work has helped us stay committed to creating a more informed, engaged and inspired community.

Signature image

Rocio de Valk
Director of Finance

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(916) 278-8900
(877) 480-5900
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