Dear Name,
CapRadio’s budget year ends on June 30. As a member-supported public radio station, this means that we need your support to ensure CapRadio's financial stability now and in the future.
The public radio system is navigating one of the most challenging periods of time for fundraising in the 20+ years that I’ve been at CapRadio. Beyond NPR’s recent layoffs, many other member stations are having a difficult year as well. It’s been hard for some listeners to give, and as my peer in the system stated: “Flat membership giving is the new up.”
Thankfully, CapRadio members — including you — have helped us create one of the strongest membership programs in the nation. And that’s because of your steadfast support and belief in the work we do to help create a more informed, engaged and inspired community. As a valued member, your gifts from the past year totalling [ANNUAL SUM GIFT] have shown your dedication to CapRadio's mission.
Switching that amount now to smaller monthly donations will create more sustainable support for the news, music and cultural programming that your community relies on. Your ongoing generosity will help CapRadio weather this difficult time and continue delivering our essential nonprofit services.
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