Dear Name,
I wanted to make sure that you saw the important message below from Jennifer Halm, our director of member engagement.
Now is the time to support CapRadio. We can only guarantee matching funds for the next 24 hours. Amplify the impact of your contribution by taking advantage of this limited opportunity by increasing your monthly donation of [Gift Amount].
Your decision today will help us navigate the challenging financial situation we currently face, helping us to serve you, your neighbors and the community every day. Now is the time to increase your support and help us continue providing the essential programming you depend on.
Thank you again for your ongoing commitment to CapRadio. Our dedication to public service never stops because of support from members like you.
Signature
Shirlee Tully
Chief Development and Brand Officer
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From: Jennifer Halm, CapRadio <[email protected]>
Date: Tues, Sep 12, 2023, 2:00 PM
Subject: [Match Alert] Name, last chance — double your impact!
Dear [Name],
As a sustaining member, your unwavering support since [First Gift Date] stands as a testament to your belief in our public service mission, playing a crucial role in our efforts to continue serving you and your community every day. We are deeply grateful for your ongoing generosity.
As we navigate an uncertain future, our financial challenges would be much more difficult to overcome without your sustaining support. Our listening audience — as well as stations across the nation — is in decline, and membership growth has tapered off. If you believe in the importance of local, independent journalism and host-driven classical and jazz programming, then please support us now if you can.Time is of the essence. You can help us create an even bigger impact through the power of matching funds. Act today and we can guarantee that your donation will be matched dollar-for-dollar when you increase your monthly gift of [Gift Amount].
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