Underwriting And Corporate Support
Businesses and organizations have a great marketing opportunity with CapRadio's 7 stations, News/NPR (90.9 KXJZ, 90.5 KKTO, 91.3 KUOP, and 88.1 KQNC) and Classical and Jazz (88.9 KXPR, 91.7 KXSR and 88.7 KXJS. CapRadio's combination of on-air and online programming delivers a significant audience of educated and influential consumers. In short, CapRadio represents the largest audience of educated, affluent, and engaged audiences available. Underwriting messages, on-air and online, highlight businesses and organizations that share in the mission and ethos of CapRadio. Underwriting sponsorships engage and inform listeners about products, services and events in the communities we serve, directly benefiting our corporate partners.
Become a CapRadio Corporate Underwriter
Underwriting support on CapRadio stations provides the opportunity to reach an on-air and online audience of more than 500,000 each week throughout our listening area. Public radio supporters benefit from the "Halo Effect"; the perception of quality and prestige that comes from supporting CapRadio.
Make An Impact In 15 Seconds
Learn about the CapRadio Network and how your business could make an impact in 15 seconds.
Support Those Who Support Us
CapRadio's corporate underwriters demonstrate their commitment to public radio's independent nature and innovative programming and audience. Underwriters have the opportunity to build a relationship with an extraordinarily important market segment that appreciates their support of public radio. This creates a loyalty unique to public radio. By understanding and embracing the unique nature of our audience, underwriters are able to reach an audience that is not accessible through other media and is extremely loyal.
Advantages of Underwriting
- Minimum clutter - by airing a limited number of announcements per hour your message receives listener attention
- High Time spent listening - your message is heard because our listeners stay tuned for longer periods of time (7+ hours)
- Underwriter satisfaction - 80% of listeners prefer to buy products from public radio sponsors, when price and quality are equal - 84% of underwriters say public radio has met their marketing expectations
- Halo effect - Underwriting enhances image, projects quality, credibility and stability resulting in listeners being more apt to learn more about and do business with the underwriter
Source: Lightspeed Research, NPR Sponsorship Survey, November 2014
CapRadio Media Kit
Please contact CapRadio's Manager of Corporate Underwriting at (916) 278-8974 to obtain a current radio media kit including program information, demographics, etc.
Director, Corporate Underwriting
Mary Kate Grimaldi
Underwriting Administrative Assistant