Businesses, organizations and nonprofits reap measurable benefits when they sponsor CapRadio. CapRadio's combination of on-air and online programming delivers a significant audience of educated and influential consumers. CapRadio represents the largest audience of educated, affluent, and engaged audiences available. On-air and online messaging, highlight businesses and organizations that share in the mission and ethos of CapRadio. As a corporate supporter, businesses engage and inform listeners about products, services and events in the communities we serve, combining philanthropy with marketing.
Benefits of Corporate Support Sponsorships
- Access a Difficult-to-Reach Audience. Public radio listeners are a concentrated audience comprising consumers and business decision-makers. Other marketing tactics often won't reach them or can only do so at significant expense.
- Create a Strong Emotional Bond with Listeners. 75% of public radio listeners state that when price and quality are equal, they prefer to buy from companies and organizations that support public radio. In addition, 88% of public radio listeners have a more positive opinion of a company when it supports public radio. Long story short, with an on-air underwriting sponsorship, you can build a strong positive emotional bond between you and the station's listeners.
- Deploy Competition-Free Non-Promotional Messaging. Because of the non-commercial nature of public station broadcasting, sponsorship messages tend to stand out and be heard. Research shows the public radio listeners do not “tune-out during sponsor breaks. Less than three messages are aired in each break and CapRadio airs less than three minutes of messaging per hour.
- Combine Philanthropy with Marketing. Public radio sponsorship blends philanthropy and effective marketing. Your sponsorship announcements convey that you are a community leader that supports a good cause.
On-air Corporate Support
- (:15) seconds in length
- Two radio formats, News/NPR/Entertainment and Classical/Jazz
- Announcements read live by CapRadio hosts
Sample Live Reads
Sponsorship messages are read live by CapRadio talent. Below are the hosts heard on KXJZ and KXPR throughout the day.
Digital/Online Corporate Support
- Run of site web and mobile display messaging (PDF)
- Streaming audio pre-roll gateways, four streaming stations (PDF)
- Podcasts (PDF)
- The CapRadio App (PDF)
We Get Support From
View the businesses that we get support from.
CapRadio Media Kit
Please contact CapRadio's Director of Corporate Support at (916) 995-8801 to obtain a current radio media kit including program information, demographics, etc.
Contact Us
Paul Adams
Director of Corporate Support
O (916) 278-8974
C (916) 995-8801
paul.adams@capradio.org
Lisa Cooper
Corporate Support Executive
(916) 278-8952
Diane Dulberg
Corporate Support Executive
O (916) 278-8932
C (916) 835-9235
Mary Kate Grimaldi
Corporate Support Executive
(209) 581-8188
Kelly Morrison
Corporate Support Executive
O (916) 278-8977
C (916) 425-2823
Brittani Fine
Corporate Support Administrative Assistant
(916) 278-8985
brittani.fine@capradio.org
Cheryl Randall
Traffic Manager
cheryl.randall@capradio.org