Why Sponsor CapRadio
Reach an audience of engaged consumers and business decision-makers through a trusted and valued media source.
Request Information
The CapRadio and NPR Audience
CapRadio and NPR attract audiences distinguished by their professional success, connection to their community and curiosity about the world around them. They are choice consumers, savvy business leaders and influencers who are active in their communities.
Educated
They are lifelong learners
Influential
They drive trends through word of mouth and influence corporate and social networks
Community Minded
They participate in local initiatives and are highly active in the community
As a CapRadio sponsor, you can connect with those audiences in a way that creates positive brand sentiment and drives action.
65% of listeners and 76% of members
say that they support businesses that sponsor CapRadio
82% of listeners
take action in response to something they heard on NPR
73% of listeners
hold a more positive opinion of companies that support NPR
70% of listeners
prefer to do business with companies that support NPR
80% of listeners
consider NPR “personally important” to them
Audience Habits
Broadcast
378,000
Weekly Listeners
(Nielsen Audio, Fall 2021)
Website
389,000
Monthly Users
(Google Analytics, July 2021-June 2022)
App
2,600
Daily Active Users
(Public Media App, July 2021-June 2022)
Streaming Audio
109,000
Monthly Users
(Triton, July 2021-June 2022)
Sponsorship Opportunities
On-Air Messaging
15-second announcements read live by CapRadio hosts.
Two radio formats: News/NPR/Entertainment and Classical/Jazz
On-air live read sample #1
On-air live read sample #2
On-air live read sample #3
Streaming Audio Pre-rolls
15-second produced pre-roll message on audio streams.
Four streams: News Station, Music Station, JazzStream, ClassicalStream
Podcast Message Insertion
15-second produced message inserted as pre-roll, mid-roll or post-roll.
Example Script
Support for the Insight podcast comes from University of San Francisco, Sacramento campus. Educating students for careers in teaching, public health, counseling psychology, and nursing. Information at u-s-f-c-a-dotedu-slash-insight.
Web Banner Ads
Run-of-site display ads on CapRadio.org and in mobile app.
Program Sponsorship
Become a sponsor of CapRadio's local programming.
Free Sponsorship and Marketing Resources
Access our media kit and library of eBooks for everything from the basics of public media sponsorship to deep dives on developing purpose-driven marketing. You'll also find insights on developing campaigns focused on return on investment (ROI) and methods for measuring their results.
Other Opportunities
CapRadio Network
Find out how your business can reach a network of 50+ NPR Member stations throughout California. Learn more about the CapRadio Network.
Corporate Circle Membership
Join CapRadio’s Corporate Circle to invest in independent, community-supported, nonprofit journalism. Learn more about Corporate Circle membership.
You’ll Be in Good Company
View the businesses that support CapRadio.
Get in Touch
