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CapRadio

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Corporate Support

Businesses, organizations and nonprofits reap measurable benefits when they sponsor CapRadio. CapRadio's combination of on-air and online programming delivers a significant audience of educated and influential consumers. CapRadio represents the largest audience of educated, affluent, and engaged audiences available. On-air and online messaging, highlight businesses and organizations that share in the mission and ethos of CapRadio. As a corporate supporter, businesses engage and inform listeners about products, services and events in the communities we serve, combining philanthropy with marketing.

Benefits of Corporate Support Sponsorships

  • Access a Difficult-to-Reach Audience. Public radio listeners are a concentrated audience comprising consumers and business decision-makers. Other marketing tactics often won't reach them or can only do so at significant expense.
  • Create a Strong Emotional Bond with Listeners. 75% of public radio listeners state that when price and quality are equal, they prefer to buy from companies and organizations that support public radio. In addition, 88% of public radio listeners have a more positive opinion of a company when it supports public radio. Long story short, with an on-air underwriting sponsorship, you can build a strong positive emotional bond between you and the station's listeners.
  • Deploy Competition-Free Non-Promotional Messaging. Because of the non-commercial nature of public station broadcasting, sponsorship messages tend to stand out and be heard. Research shows the public radio listeners do not “tune-out during sponsor breaks. Less than three messages are aired in each break and CapRadio airs less than three minutes of messaging per hour.
  • Combine Philanthropy with Marketing. Public radio sponsorship blends philanthropy and effective marketing. Your sponsorship announcements convey that you are a community leader that supports a good cause.

On-air Corporate Support

  • (:15) seconds in length
  • Two radio formats, News/NPR/Entertainment and Classical/Jazz
  • Announcements read live by CapRadio hosts

Sample Live Reads

Sponsorship messages are read live by CapRadio talent. Below are the hosts heard on KXJZ and KXPR throughout the day.

KXJZ

Donna Apidone - Morning Drive Live Read

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Matt Pacini - Mid-Day Live Read

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Devin Yamanaka - Afternoon Drive Live Read

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CapRadio Marketplace - Marketplace Sponsor Live Read

Listen
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CapRadio News - News Sponsor Live Read

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KXPR

Kevin Doherty - Morning Drive Live Read

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Jennfer Reason - Mid-Day Live Read

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Victor Forman - Afternoon Drive Live Read

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Avery Jeffry - Evening Live Read

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Digital/Online Corporate Support

  • Run of site web and mobile display messaging (PDF)
  • Streaming audio pre-roll gateways, four streaming stations (PDF)
  • Podcasts (PDF)
  • The CapRadio App (PDF)
 

We Get Support From

View the businesses that we get support from.

CapRadio Media Kit

Please contact CapRadio's Director of Corporate Support at (916) 995-8801 to obtain a current radio media kit including program information, demographics, etc.

Request a Media Kit

Contact Us

Paul Adams

Director of Corporate Support
O (916) 278-8974
C (916) 995-8801
paul.adams@capradio.org

Lisa Cooper

Corporate Support Executive
(916) 278-8952

Diane Dulberg

Corporate Support Executive
O (916) 278-8932
C (916) 835-9235

Mary Kate Grimaldi

Corporate Support Executive
(209) 581-8188

Kelly Morrison

Corporate Support Executive
O (916) 278-8977
C (916) 425-2823

Brittani Fine

Corporate Support Administrative Assistant
(916) 278-8985
brittani.fine@capradio.org

Cheryl Randall

Traffic Manager
cheryl.randall@capradio.org

 We Get Support From:
Become a Supporter 
We Get Support From:
Become a Supporter
 We Get Support From:
Become a Supporter 

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  • CapRadio

    7055 Folsom Boulevard
    Sacramento, CA 95826-2625

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CapRadio stations are licensed to California State University, Sacramento. © 2021, Capital Public Radio. All Rights Reserved. Privacy Policy | Website Feedback FCC Public Files: KXJZ KKTO KUOP KQNC KXPR KXSR KXJS. For assistance accessing our public files, please call 916-278-8900 or email us.