Businesses, organizations and nonprofits reap measurable benefits when they sponsor CapRadio. CapRadio's combination of on-air and online programming delivers a significant audience of educated and influential consumers. CapRadio represents the largest audience of educated, affluent, and engaged audiences available. On-air and online messaging, highlight businesses and organizations that share in the mission and ethos of CapRadio. As a corporate supporter, businesses engage and inform listeners about products, services and events in the communities we serve, combining philanthropy with marketing.
Benefits of Corporate Support Sponsorships
- Access a Difficult-to-Reach Audience. Public radio listeners represent a concentrated audience comprising educated, affluent and engaged consumers and business decision-makers. Public radio listeners are steadfastly loyal often representing an exclusive audience not accessible via other mediums.
- Create a Strong Emotional Bond with Listeners. 75% of public radio listeners state that when price and quality are equal, they prefer to buy from companies and organizations that support public radio. In addition, 88% of public radio listeners have a more positive opinion of a company when it supports public radio. Long story short, corporate sponsorships create an emotional bond between sponsors and the public radio audience.
- Deploy Competition-Free Non-Promotional Messaging. Due to the non-commercial nature of public radio, sponsorship messages tend to stand out and be heard. Airing fewer than three minutes of messaging per hour and no more than two sponsor messages per break, research shows that public radio listeners do not "tune out," listening deeper.
- Combine Philanthropy with Marketing. Public radio sponsorship blends effective marketing and philanthropy. CapRadio is recognized as a highly respected non-profit organization supporting the communities it serves while reaching a significant radio and online audience.
On-air Corporate Support
- (:15) seconds in length
- Two radio formats, News/NPR/Entertainment and Classical/Jazz
- Announcements read live by CapRadio hosts
Sample Live Reads
Sponsorship messages are read live by CapRadio talent. Below are the hosts heard on KXJZ and KXPR throughout the day.
KXJZ Morning Drive
Donna Apidone
KXJZ Mid-Day
Matt Pacini
KXJZ Afternoon Drive
Devin Yamanaka
Marketplace Sponsor
News Sponsor
Digital/Online Corporate Support
- Run of site web and mobile display messaging (PDF)
- Streaming audio pre-roll gateways, four streaming stations (PDF)
- Podcasts (PDF)
- The CapRadio App (PDF)
"We Get Support From"
View the businesses that support CapRadio.
CapRadio Media Kit
Please contact CapRadio's Director of Corporate Support at (916) 995-8801 to obtain a current radio media kit including program information, demographics, etc.
Contact Us
Paul Adams
Director of Corporate Support
O (916) 278-8974
C (916) 995-8801
paul.adams@capradio.org
Lisa Cooper
Corporate Support Executive
O (916) 278-8952,
C (916) 712-2554
Diane Dulberg
Corporate Support Executive
O (916) 278-8932
C (916) 835-9235
Kelly Morrison
Corporate Support Executive
O (916) 278-8977
C (916) 425-2823
Brittani Fine
Corporate Support Administrative Assistant
(916) 278-8985
brittani.fine@capradio.org
Cheryl Randall
Traffic Manager
cheryl.randall@capradio.org