The “Pokemon Go” craze is unlike anything we’ve seen in gaming so far. But what does it mean long-term? For the culture of gaming? For society as a whole? A media and video game expert reflects on the phenomenon.
Merchants in Old Sacramento are running ragged after two weeks of “Pokemon Go" mania. The neighborhood has become a magnet for players of the augmented reality game, which launched earlier this month. The crowds are translating into profits.
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"Pokemon Go" is a new smartphone app that lets you find fictional creatures in real-time locations. This has led to a wild surge in users on their phones in different locations. We talk about the cultural shift in the smartphone era today on Insight.