Latinos are California’s largest ethnic or racial demographic and have played a major role in the state’s increasingly Democratic votes. But Latinos in California still have some of the lowest turnout of any demographic. That has likely helped some Republicans, such as Central Valley Rep. David Valadao, continue to hold office, despite a major disadvantage in party registration.
GOP strategist Mike Madrid and researcher Mindy Romero discuss how “get out the vote” efforts often don’t reach the voters who would most benefit from it and why to avoid the term “sleeping giant.”
Mike Madrid, principal, GrassrootsLab
Mindy Romero, director California Civic Engagement Project