The Kings announced Thursday that fans will be able to buy gear from the official team store and pay for tickets with the digital money beginning March 1. Purchases will be processed through BitPay, which accepts the digital dollars and pays the Kings in cash.
Bitcoin users buy digital money and load it onto a virtual wallet. Unlike government-issued money, the value of Bitcoin fluctuates rapidly. At one point Thursday, the value of one Bitcoin was worth nearly $850.
Kings owner Vivek Ranadive said the new payment method is part of his model for "NBA 3.0, which focuses on investments in technology, globalization and deep community partnerships."
Sacramento Kings Coverage
The Sacramento Kings finished the 2013-14 season with exactly the same record as 2012-2013. But, the team and its fans say it sure feels different.
The City of Sacramento could get as much as a million dollars as the local share of construction-related sales taxes collected for a new arena downtown.
As the demolition date for the portion of the Downtown Plaza where the arena will be built looms, business owners prepare to move or close.
Sacramento's Planning and Design commission have approved plans for the King's downtown arena.
A judge has given Sacramento possession of a former Macy's department store downtown, the last parcel of land needed for the development of a new sports arena.