Non-Profits Tweet For Help

Scott Moak is the 2014 Leadership Sacramento Chairman. He says taking applications from non-profits by Twitter saves time.

"You have the chance to look online and see people's profiles, non-profit profiles and histories much more easily than we ever could before," Moak says. "So, we didn't need as much just busy work on the application side from non-profits.

He says the 38 business people in the program will pick the best tweets, interview the people from those non-profits and then select an organization to help this year.  

"They all put their heads together, have some incredibly powerful discussions, trying to determine what the best project they feel like that will have the most impact, will be the longest lasting, affect more people," he says. "They choose that project and then they go."

This is the 28th year for the program.  Moak says last year's class received $240,000 in donated time, materials, and cash.  

"It ended up being the Boys and Girls Club right down here in downtown Sacramento," he says. "They revitalized and really changed what was a center that was focused on young childrend and turned it into a teens center because that's actually where the Boys and Girls Club was sensing the need."

The deadline for this year's non-profits to submit their "Tweet of Intent" is January 17.