Capital Public Radio Eyes Regional Public Radio Partnership to Enhance Northern California Coverage
Sacramento, CA - July 24, 2019: In support of its commitment to expand local journalism and tell more of Northern California’s stories, Capital Public Radio (CapRadio) is studying a potential partnership with North State Public Radio (NSPR) in Chico, California.
Together, CapRadio and NSPR are evaluating opportunities with the goal of strengthening mission-based public radio services provided to listeners. Both stations are affiliated with California State Universities: CapRadio licensed to Sacramento State, and NSPR to Chico State.
The stations have hired Colorado-based Public Media Company, a nonprofit consulting firm whose mission is to foster sustainable and innovative public media growth. The opportunity under evaluation and consideration is a Public Service Operating Agreement (PSOA), which would formalize the cost sharing for programming, engineering, management and other services. CapRadio already operates a PSOA with Sacramento State to manage other public radio stations.
“As CapRadio enters an exciting chapter in its evolution with our future downtown Sacramento headquarters and community engagement space, we’re excited to explore a partnership with NSPR and Chico State,” President and CEO Rick Eytcheson said.
The potential partnership between CapRadio and NSPR would build on a longstanding relationship, which recently includes collaborating on California wildfire coverage. NSPR also works with CapRadio on an ongoing basis as an affiliate of the Capital Public Radio Network (CPRN), which provides coverage of state government in Sacramento to public radio stations throughout California, Oregon and Western Nevada. In addition to CPRN, CapRadio broadcasts a weekday public affairs show, Insight; creates and airs the documentary and community engagement series, The View From Here; and features dozens of locally hosted music shows and podcasts.
NSPR General Manager Phil Wilke said the business and programming model being studied would bolster his small newsroom by hiring more reporters and drawing on the considerable resources of CapRadio. In turn, CapRadio would have greater access to news coverage of California’s northernmost counties.
“A good partnership for NSPR would put more journalists on the ground in the communities we serve and provide a sustainable business model to ensure that NSPR remains a vibrant and vital public service to the North State, providing comprehensive and critical coverage to our listeners for decades to come,” he said.
The ongoing study will take approximately three months. Reports and conclusions will be presented to the respective radio station’s governing bodies.
Capital Public Radio is the NPR member station serving the California Capital Region, Central Valley and Sierra Nevada. With historically high levels of listenership and support from its members, CapRadio is a trusted and indispensable source of information, music and entertainment that strengthens the civic and cultural life of the communities it serves. With seven frequencies and over 470,000 listeners, CapRadio has one mission: to build stronger communities by listening deeper.
Licensed to Chico State under the umbrella of Chico State Enterprises, NSPR and has been serving North State communities with NPR news and local reporting since its first broadcast in 1969. This April, it celebrated its 50th anniversary with a community celebration. The station and its news team were recently awarded a prestigious National Edward R. Murrow Award for broadcast excellence for the series “After Paradise,” chronicling the aftermath and recovery from the Camp Fire. Broadcasting to 12 counties across Northern California from 10 transmitters, NSPR reaches more than 35,000 listeners weekly.