|
Capital Public Radio’s stations are the radio destination of choice for Northern California ’s discriminating public broadcasting audience. They are the source for National Public Radio’s flagship programs Morning Edition, All Things Considered and Car Talk. American Public Media’s Marketplace and A Prairie Home Companion are also popular as is our Classical, Jazz, and Blues programming. The stations offer a unique blend of programming from local and global news to classical music, talk, information and cultural programs. Some of the latest Media Audit and NPR Profile demographics are outlined below.
Target
|
Index
|
|
Have Advanced College Degree
|
312 |
|
Employment Income $100K – 149K
|
268 |
|
Professional/Technical
|
233 |
|
Business Owner/Partner/Corporate Officer |
148 |
|
Opinion Leaders
|
197 |
|
Influence Purchase of Office Equipment
|
145 |
|
Foreign Air Travel – Flew 1+ Times Past 2 Years
|
195 |
|
Internet E-Commerce – 12+ Purchases Last Year |
169 |
|
Traded Stocks, Bonds, Securities Past Year
|
193 |
|
Have Equity Home Loan |
142 |
|
Exercised 12+ Times at Health Club Past Year |
135 |
|
Participated Past 12 Months – Snow Skiing |
217 |
|
Participated Past 12 Months – Lawn/Gardening |
123 |
|
Past 2 Weeks Drank Wine on 3+ Days |
243 |
|
Attended Past 12 Months – Rock/Pop Concert |
150 |
|
Attended Opera/Symphony/Theater
|
182 |
Average Market index = 100
If 100 is average then the index indicates how high above average the listener ship ranks in a particular criterion. For example, CPR listeners are 2.12 times more likely to have an advanced college degree.
Sources: The Media Audit Oct – Nov 2004
NPR Profile 2004
|