Mexican Tequila-Makers Threaten Heineken Over Tequila-Flavored Beer
NPR
Wednesday, June 28, 2017
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Tequila-makers are not happy with the beer brewer Heineken's tequila-flavored beer. Mexico's Tequila Regulatory Council is threatening a lawsuit, saying it should not include the name "tequila."
Transcript
STEVE INSKEEP, HOST:
Good morning. I'm Steve Inskeep. Tequila makers are not happy with the beer brewer Heineken. The beer company has offered tequila-flavored beer. Apparently if you age your beer in old tequila barrels and market to millennials and call your beer Desperados, you will offend traditional tequila makers.
(SOUNDBITE OF SONG, "DESPERADO")
THE EAGLES: (Singing) Desperado...
INSKEEP: Now Mexico's Tequila Regulatory Council threatens a lawsuit. The council contends there's just not enough tequila in beer to include the name tequila. Cheers. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.
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