Chevy Embraces 'Technology And Stuff' Gaffe
NPR
Friday, October 31, 2014
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Chevrolet presenter Rikk Wilde had a difficult time presenting a brand new truck to Major League Baseball MVP Madison Bumgarner of the Giants on Wednesday night. Twitter lit up as Wilde seemed to forget his entire speech, saying the Chevy has the leading “technology and stuff.”
Chevy’s social media team immediately embraced the hashtag #TechnologyAndStuff and says it may turn it into a wider marketing campaign.
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