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A Burrito With A Side Of Prose At Chipotle

Saturday, May 17, 2014

Copyright 2018 NPR. To see more, visit http://www.npr.org/.

The restaurant chain Chipotle is bringing literature to its cups and bags. Writers are penning stories that customers can read while they eat. Ever hear the tale of The Old Man and the Burrito?



Beginning this weekend, you can get a little literature with your burrito. Chipotle is putting short essays on its bags and cups - musing written by writers and thinkers that include Michael Lewis, Toni Morrison, George Saunders and Malcolm Gladwell. The series is headed by Jonathan Safran Foer, the author of the book "Eating Animals." He told Vanity Fair he'd like to create a small pocket of thoughtfulness right in the middle of the busy day.

If the program succeeds, I wonder if Chipotle would consider printing classic stories from great writers like the old man and the burrito.

He was an old man who ordered alone and who would go on 24 hours without a burrito. Yet his eyes were cheerful and undefeated. So he went down to the street where he saw the shop and then the great flat, white plane of the tortillas, the white puffs from the steam peaks of white rice, the dried blood-red of the pintos, the glisten of onions and the inky slick of black beans. The boy behind the counter saw the old man and asked, burrito or bowl? And the old man took a breath before answering.

You are listening to WEEKEND EDITION from NPR News. Transcript provided by NPR, Copyright NPR.

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