Ex-Interns Want Credit For Taco Bell Idea
Thursday, April 10, 2014
Taco Bell has been serving Doritos Locos Tacos since 2012. Four former interns say they came up with the idea in 1995 but were told it wasn't marketable.
DAVID GREENE, HOST:
And our Last Word In Business today: getting credit for a crunch. Crunch, as in the sound of biting into a Doritos Locos Taco, a variety Taco Bell has been serving since 2012.
But four former Taco Bell interns say they came up with the idea all the way back in 1995. Andrea Watt and three fellow interns were told that their idea wasn't really all that marketable. But Taco Bell has netted a billion dollars from the Doritos Locos Taco. The former interns say they don't want money, just a little bit of recognition.
And that's the business news on MORNING EDITION, from NPR News. I'm David Greene.
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