David's Bridal Goes Upscale Near Beverly Hills
Friday, January 24, 2014
David's Bridal is famously known for carrying inexpensive bridal dresses, some for less than $100. Now the company wants to offer an elevated experience for brides to be — with chandeliers, marble tiling and plush chairs. There will be price tags to match — as much as 2,000.
RENEE MONTAGNE, HOST:
And our last word in business is bridal makeover
The wedding store chain David's Bridal is getting into the upscale boutique business with a new store near Beverly Hills. David's Bridal is famously known for carrying cheap bridal dresses, some for less than $100. Now the company wants to offer an elevated experience for brides to be - with chandeliers, marble tiling, plush chairs and price tags to match. As much as $2,000. No need to worry though. The bridal store still accepts its coupons.
And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne. Transcript provided by NPR, Copyright NPR.View this story on npr.org