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The Secrets Of Great Cooking And Great Business

By NPR Staff | NPR
Friday, December 20, 2013

The online magazine Ozy covers people, places and trends on the horizon. Co-founder Carlos Watson joins All Things Considered regularly to tell us about the site's latest feature stories.

This week, Watson tells host Arun Rath about an Iranian-American chef hoping to bring basic cooking genius to the masses, and the "CEO Whisperer" who is a secret weapon for many powerful business leaders.

Copyright 2018 NPR. To see more, visit http://www.npr.org/.

View this story on npr.org

The Woman Behind The Next Big Cookbook

 Aya Brackett

"Samin Nosrat grew up the daughter of Iranian immigrants down in Southern California, jokes that her lunchbox used to be very different than the lunchbox of her kind of classic American pals. [This] led her to love cooking, and she decided that instead of a cookbook that just laid out an endless number of recipes, she really wanted to teach people how to [use] four essential elements — salt and heat and fat and acid — in order to cook whatever they wanted. So, 'You don't need fancy ingredients,' she'd say, 'You just need to know the basic principles involving those four things."

Read 'The Joy of Cooking — With Samin' On Ozy.com

Business' Secret Weapon: A 'CEO Whisperer'

 The Demo Conference

"Bill Campbell is what many of us call the 'CEO Whisperer.' About 15 years ago ... he started advising a then-little-known CEO named Jeff Bezos, of Amazon. While Bezos was on the edge of being kicked out of his job ... Bill came in, gave him incredible advice ... and today we see one of the most successful CEOs of all time. He did the same kind of advising for Steve Jobs and a whole series of others. ...

"Bill often says that how to lead people — not just manage them, but lead and grow people — is an incredibly important skill that people don't always have."

Read 'Silicon Valley's Secret CEO Whisperer' On Ozy.com

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