Just as Forbes Media, which publishes Forbes magazine and Forbes.com, announced that it was up for sale earlier this month, online messaging service Snapchat announced that it was not – at least for now.
The presumed valuation of the two properties provides a snapshot of the opposing trajectories for old and new media.
Forbes has set its sale price at $400 million, which many analysts think overvalues the 96-year-old media company.
Snapchat, on the other hand, turned down a $3 billion offer from Facebook, which some analysts believe undervalues the year-old online service that allows users to send photos that disappears seconds later.
Here & Now media analyst John Carroll discusses whether the price is right.
- John Carroll, Here & Now media analyst and professor of mass communications at Boston University. He tweets @johncarroll_bu.