On Friday, designer and movie director Tom Ford launched a new grooming line for men, complete with cleansers, moisturizers, lip balm and two products usually advertised with women in mind: bronzer and concealer.
These days, “Tom Ford For Men” isn’t the only cosmetics line of its kind. According to Chicago-based research firm Mintel, the men’s make up world is on its way to becoming a $3.2 billion industry by 2016.
For a look at the industry, Here & Now’s Jeremy Hobson goes to the makeup counter at Macy’s in Boston, and speaks with Colin Riedel, a cosmetics department manager.
Interview Highlights: Colin Reidel
On using products not specifically for men
“I use a lot of products on my face. And I know that some of them aren’t specifically marketed to me, but I know that they’re the right product to use. So every morning, you know, I have my skin care routine. You’ll see that every product can be marketed to individuals, because at the end of the day, the benefits are great for everybody.”
On the marketing of high-end cosmetics
“It’s really taking that piece from the pharmacy brands or what not, to the elevated ‘steps.’ … There’s usually a three-step process with everything. It’s cleanse, tone, moisturize. So it’s those three steps — and it’s not only face care. It’s an elevated body wash. It’s elevated hand cream. We have shave oils … It’s skin care, every ounce of skin you have.”
- Colin Riedel, cosmetics department manager at Macy’s in Boston.