In Dubai, Weight Loss Is Worth Gold
Friday, July 19, 2013
If you want people to slim down, why not reward them with gold? That's the tack being taken in Dubai, United Arab Emirates. For every kilogram lost, the government will pay out a gram of gold.
RENEE MONTAGNE, HOST:
And our last word in business today is: Worth Your Weight in Gold.
That's actually the name of a weight loss program that launched today in Dubai. For every kilogram lost, the government will pay out a gram of gold.
The World Health Organization reports that more than half of the United Arab Emirates are overweight or obese.
DAVID GREENE, HOST:
Now to qualify for any gold, residents have to lose a minimum of about four and a half pounds in 30 days.
MONTAGNE: So factoring in the current price of gold, a loss of 20 pounds would mean a payout of about $450. Local media reported this week that there's no limit, yet, on how much gold will be given out.
And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.
GREENE: And I'm David Greene. Transcript provided by NPR, Copyright NPR.View this story on npr.org