'Downton Abbey' Expands Into Merchandising
Wednesday, May 1, 2013
CNBC reports the costume drama, set in England, will soon launch a line of fashion, furniture, wallpaper and beauty products.
DAVID GREENE, HOST:
Ah, suitors make me think of this. Cue it.
(SOUNDBITE OF THEME SONG TO TV SHOW, "DOWNTON ABBEY")
GREENE: "Downton Abbey," it's our last word in business today. The hit PBS program is expanding into the world of merchandise.
RENEE MONTAGNE, HOST:
CNBC reports the costume drama, set in England a hundred years ago, will soon launch a line of fashion, furniture, wallpaper and beauty products. The show's popularity has already created a boost in sales for items from the era, like gloves, fur capes and old-fashioned sherry.
GREENE: And this whole sales push, it's the kind of income generator we imagine Cousin Matthew would approve of - but not, we suspect, the dowager countess.
That's the business news on MORNING EDITION from NPR News. I'm David Greene.
MONTAGNE: And I'm Renee Montagne.
(SOUNDBITE OF THEME SONG TO TV SHOW, "DOWNTON ABBEY") Transcript provided by NPR, Copyright NPR.View this story on npr.org