Marathon Beer Proceeds To Go To Bombing Victims
NPR
Friday, April 26, 2013
Update RequiredTo play audio, update browser or
Flash plugin.
Copyright 2024 NPR. To see more, visit https://www.npr.org.
Boston Beer Company has sponsored the marathon for years — even brewing a special beer for the event: 26.2 Brew. The company says it's going to donate all 2013 proceeds of that beer to a local charity that helps families touched by the tragedy.
Transcript
RENEE MONTAGNE, HOST:
And on this Friday, our last word in business comes in the form of a toast - to the Boston Beer Company, the maker of brews including Samuel Adams.
Seventy employees were on the route of the Boston Marathon last week when the bombs exploded.
STEVE INSKEEP, HOST:
The company has sponsored the marathon for years, even brewing a special beer for the event: the 26.2 Brew - which we presume refers to the number of miles in a marathon and not the percentage of alcohol. The company says it's going to donate all 2013 proceeds of that beer to a local charity that helps families touched by the tragedy.
MONTAGNE: It has pledge next year's profits too. The Boston Globe reports the company has also filed a trademark application to rename its marathon beer - Boston Strong. That mantra emerged after the attack.
And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.
INSKEEP: And I'm Steve Inskeep. Here's to you, Boston. Cheers. Transcript provided by NPR, Copyright NPR.
View this story on npr.org
Follow us for more stories like this
CapRadio provides a trusted source of news because of you. As a nonprofit organization, donations from people like you sustain the journalism that allows us to discover stories that are important to our audience. If you believe in what we do and support our mission, please donate today.
Donate Today