AmEx Customers Can Buy Products With A Tweet
Wednesday, February 13, 2013
The credit card company American Express has teamed up with Twitter to allow its customers to buy products just by tweeting about them. Tweet the item you want, confirm your purchase and your item will be delivered.
LINDA WERTHEIMER, HOST:
Today's last word in business is: cash or charge - or tweet.
The credit card company American Express has teamed with Twitter to allow its customers to buy products just by tweeting about them. Here's how American Express explains it in a promotional video.
(SOUNDBITE OF AMERICAN EXPRESS PROMOTIONAL VIDEO)
UNIDENTIFIED MAN: Just tweet special product hashtag for the items you want and then confirm your purchase. That's it. Your item will be delivered.
WERTHEIMER: For those worried about security AmEx says the credit card information is on servers that are completely different from Twitter's, but customers must tweet their purchases publicly so everyone will know that you bought that One Direction album.
And that's the business news on MORNING EDITION from NPR News. I'm Linda Wertheimer.
RENEE MONTAGNE, HOST:
And I'm Renee Montagne. Transcript provided by NPR, Copyright NPR.View this story on npr.org