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Oreo Cashes In On Super Bowl Power Outage

NPR
Monday, February 4, 2013

Copyright 2018 NPR. To see more, visit http://www.npr.org/.

Oreo took advantage of Sunday night's stadium blackout to tweet an image of the cookie enveloped in darkness with the caption: "You Can Still Dunk in the Dark." The clever on-the-fly ad was re-tweeted thousands of times.

Transcript

DAVID GREENE, HOST:

One of the product spots that went viral during the Super Bowl was not seen on television and did not cost millions of dollars.

And that brings us to today's last word in business: Oreo.

RENEE MONTAGNE, HOST:

Oreo took advantage of last night's stadium blackout to tweet an image of the cookie submerged in darkness with the caption: You Can Still Dunk in the Dark.

Sarah Hofstetter is president of the ad agency 360i.

SARAH HOFSTETTER: As soon as the blackout hit, our team all said hey, we've got a lot of people staring at their screen and not a heck of a lot going on. What can we do with this?

GREENE: Well, they said hey, let's do it. And their clever on-the-fly ad was re-tweeted thousands of times. Sounds like a slam dunk - if you will.

That's the business news on MORNING EDITION from NPR News. I'm David Greene.

MONTAGNE: And I'm Renee Montagne.

(SOUNDBITE OF SONG, "THE WHITE STUFF") Transcript provided by NPR, Copyright NPR.

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