Plouffe's grassroots approach and innovative use of technology
helped guide Obama to a monumental victory in the 2008 presidential
race. Plouffe's book, The Audacity to Win: The Inside Story and
Lessons of Barack Obama's Historic Victory, recounts the amazing
story of Obama's run for the White House, reveals details of this
historic campaign, and shows how the campaign revolutionized
politics. In his November 4th acceptance speech, President Obama
referred to Plouffe as an "unsung hero…who built…the best political
campaign, I think, in the history of the United States of America."
Prior to running the Obama campaign, Plouffe served as a leading
Democratic Party media consultant from 2001 to 2007, playing a key
role in the election of U.S. senators, governors, mayors and House
members nationwide. David Plouffe is currently a senior advisor in
the Obama administration. He is also leading an unprecedented
effort to reach first-time voters in the 2010 midterm election in
November.
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