Prop 29 would have raised the tax on cigarettes by a dollar a pack and spent the money on cancer research. Beth Miller is with the No on 29 Campaign:
Miller: "As Californians took a closer look at the way this proposition was written and recognized the flaws, a slight majority of them said it's not worth taking the risk."
Supporters criticized the nearly $50 million opposition campaign. Jane Warner is with the American Lung Association in California:
Warner: "It's a shame that the Big Tobacco industry can buy voters' opinions with their advertising campaign and can mislead voters. And it's a sad day for Californians."
The measure's 67,000 vote margin on Election Night shrunk to as low as 12,000 earlier this week. But the latest returns convinced supporters they couldn't win.